Emirates NBD - "The Beautiful After"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirados Árabes Unidos

Prêmios

14980

Marca: Emirates NBD
País: Emirados Árabes Unidos

Anunciante: Emirates NBD

Titulo	The Beautiful After
Agência	FP7/DXB - McCann Worldgroup
Campanha	The Beautiful After
Anunciante	Emirates NBD
Marca	Emirates NBD
Data da primeira Transmissão/Publicação	2015 / 10
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
Legenda	Retirement is not an ending but a new beginning for the rest of your life
História	The bank invited unsuspecting people to press the pause button on their today and imagine their own future, as if that future was right there in front of them… Check out the unexpected and priceless experience in the video. To generate conversations around the topic of retirement, the bank is also inviting viewers to a nationwide movement around the topic. When people get married, they take wedding vows for their future together. Planning for retirement has that same sentiment of planning a future together. Wedding vows are given a lot of importance, because they are more than just words. They are promises and commitments made by the couple for their future together. So, the campaign is also encouraging people to share their vows for life after work with a hashtag #RetirementVows.
Filosofia	Only 1/3rd of residents in the United Arab Emirates (UAE) save for retirement. With the rising costs of living and raising a family, retirement planning is no longer a priority. Living fast-paced lives in cities such as Dubai and Abu Dhabi, people tend to focus on their immediate needs and their children’s future, forgetting their own. While they focus on succeeding in life at work, they often forget about life after work. Emirates NBD is a leading banking brand in the UAE and in the Middle East. And wanted to promote the importance of retirement plans in one’s financial portfolio as a means of securing a more fulfilling financial future.
Tipo de Mídia	Case Study
Comprimento	259 seconds
Estrategista	Tahaab Rais
Director assistente criativo	Josephine Younes
Director de arte	Josephine Younes
Director assistente criativo	Nayaab Rais
Redator	Nayaab Rais
Director de contas	Vicky Kriplani
Account Manager	Layan El Hafi
Planeador estratégico	Sameer Islam
Executivo de contas	Erna Redzepagic
Produtor da agência	Mint
Produtora	ZO Productions
Realizador	Ziad Oakes
Cinematografia	Ziad Oakes
Producer	Tania Salha
Som	John Kochanczyk