Emirates NBD - "No More Drama"

FP7/DXB - McCann Worldgroup

FP7/DXB - McCann Worldgroup Dubai, Emirados Árabes Unidos

6468

Marca: Emirates NBD
País: Emirados Árabes Unidos

Anunciante: Emirates NBD

Titulo	No More Drama
Agência	FP7/DXB - McCann Worldgroup
Campanha	No More Drama
Anunciante	Emirates NBD
Marca	Emirates NBD
Data da primeira Transmissão/Publicação	2015 / 9
Produto	DirectRemit – online money remittance solution
Sector Empresarial	Serviços bancários, investimentos, corretores de bolsa
História	Emirates NBD introduced DirectRemit, a product that enables people to transfer money to India in 60 seconds for free, through the bank’s digital channels – faster and at a lower cost than exchange houses and other banks – with the best prevailing rate at the time of transfer. And it was communicated it in a way that most Indians could relate to, picking an untapped Indian insight. Most Indian families love soap operas on television. And those soap operas are very, very dramatic with simple situations dragging on and creating a lot of drama…a lot of drama. So, the idea showed Indian audiences in the UAE how money transfers with DirectRemit do not have to drag on as long as soap opera scenes do.
Problema	Globally, the remittance and money transfer market is huge. And the United Arab Emirates (UAE) is the 3rd largest market in the world behind USA and Saudi Arabia. More than 50% of the total remittances from the UAE have been towards India. With banks charging relatively high amounts for money transfers, exchange houses that offer relatively lower costs as well as faster speeds than banks dominate the landscape.
Tipo de Mídia	Televisão e Cinema
Comprimento	112 seconds
Auditivo	MICU
Pós-produção	Dejavu Dubai
Director de fotografia	Madhu Vannier
Realizador	Suraj Wanvari
Produtor executivo	Manasvi Gosalia
Produtora	Dejavu Dubai
Director assistente criativo	Josephine Younes
Director de arte	Josephine Younes
Director assistente criativo	Nayaab Rais
Redator	Nayaab Rais
Planeador estratégico	Tahaab Rais
Planeador estratégico	Sameer Islam
Director de contas	Vicky Kriplani
Account Manager	Layan El Hafi