Tara Ford
Creative Director at Whybin\TBWA Group, South Melbourne
South Melbourne, Austrália
TituloPetMe
Agência
Campanha A dog obsessed AI
Anunciante PetRescue
Marca PetRescue
Data da primeira Transmissão/Publicação 2019 / 2
Sector Empresarial Acções caridade, fundações, voluntariado
História People love dogs on social media. In fact, some dogs have more followers than you do. They get millions of likes and comments every day. While 9.000 dogs in shelters across the country are getting…Well. Not much. Knowing that people who like a certain breed are most likely to adopt one similar, we thought of a way to make Insta-famous dogs help the not-so famous ones. On national dog’s day, influencers all across Australia posted with the hashtag PetMe. Combining machine learning and innovative dog facial recognition, PetMe AI finds the perfect match up for adoption and replies to their post, making it visible to every one of their followers. And just like that, PetMe is turning virtual love into real love.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director de arte
Redator
Creative technologist
Produção de som

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