| Titulo | The Calling |
| Titulo (língua original) | Que les meilleurs gagnent |
| Agência | Buzzman |
| Campanha | Que les meilleurs gagnent |
| Anunciante | PMU |
| Marca | PMU |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Lotarias e jogos de sorte |
| Legenda | Que les meilleurs gagnent |
| História | French racecourse betting brand PMU invites gamblers to experience the excitement of the race through a spectacular film directed by Matthijs Van Heijningen and produced by 75. It reveals the new slogan "May the best win". The soundscape captures the epic drama of the ultimate horse race. |
| História (língua original) | Le film TV raconte une épopée, où rien n’est joué d’avance, où tout peut arriver à travers toutes les courses qui ont fait l’histoire. |
| Filosofia (língua original) | signature : « Que les meilleurs gagnent » sonne comme un défi et valorise la sagacité des parieurs. Le film porte l’idée que les courses hippiques sont le sport le plus spectaculaire et les paris hippiques sont les paris sportifs les plus intenses. À tel point que les héros du film ne résistent pas à l’appel de la plus grande course de tous les temps ! |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Soixante Quinze 75 |
| Business Leader | Cyril Linette |
| Director de publicidade | Timothée Loizeau |
| Marketing Director | Callegari Gérard |
| Communications Director | Charlotte Pasternak |
| Brand Director | Pascal Drai |
| Director de publicidade | Sophie Andréani |
| Director de publicidade | Pierre Vinogradoff |
| Brand Manager | Christel Mulet-Querner |
| Brand Manager | Hélène Brosselin |
| Director executivo criativo | Georges Mohammed-Chérif |
| Vice President/Marketing | Thomas Granger |
| Director criativo | Louis Audard |
| Director criativo | Tristan Daltroff |
| Director de arte | Oswald Yvan |
| Director de arte | Apolline Lemaire |
| Redator | Apolline Lemaire |
| Redator | Oswald Yvan |
| Assistant Director | Florent Kervot |
| Group Chief Creative Officer | Clément Chagnaud |
| Head of Social Media | Loris Bernardini |
| Planning Director | Clément Scherrer |
| Press Relations Manager | Amélie Juillet |
| Press Relations Manager | Paul Redineau |
| Agency TV Producer | Vanessa Barbel |
| TV production assistant | Fany Maupou |
| Produção de som | THE Sound Production |
More Work
SEE ALLMenu Bon & Pas Cher
- MARCA:
- Burger King
- AGÊNCIA:
- Buzzman