Guinness - "Made of Black | New Guinness Africa"

AMV BBDO

AMV BBDO London, Reino Unido

106755

Titulo	Made of Black \| New Guinness Africa
Agência	AMV BBDO
Campanha	Made of More
Anunciante	Diageo
Marca	Guinness
Data da primeira Transmissão/Publicação	2014 / 8
Sector Empresarial	Cervejas, sidras
Legenda	Made of More
História	The ‘Made of Black’ tagline aims to assert Guinness’ uniqueness as a black beer. The idea behind the campaign is to celebrate the confidence and attitude that Guinness shares with the people who drink it, an attitude that we’ve called ‘Black’. ‘Made of Black’ is not about colour, its focus is on celebrating those that exhibit this Black attitude.
Tipo de Mídia	Televisão
Comprimento	127 seconds
Mercado	Reino Unido
Produtora	Rogue Films
Audio Post Production	Wave Studios
Empresa de produção	Final Cut
Director de publicidade	Adenike Adebola
Director criativo	Mike Schalit
Redator	Mike Sutherland
Director de arte	Antony Nelson
Planeador	Alex Lewis
Account Manager	Michael Pring
Planeador	Tim Whirledge
Account Manager	Gau Narayanan
Account Manager	Jonny White
Account Manager	Rob Ronayne
Account Manager	Harriet Pinnington
Produtor da agência	Nick Godden
Produtor da agência	Holly Pienaar
Agência de Mídia	Carat
Realizador	Sam Brown
Producer	James Howland
Pós produção	The Mill London
Música	James Radford
Editor	Amanda James