Steve Gandolfi
Editor at Cut and Run LA
Los Angeles, Estados Unidos
TituloChampagne
Agência
Campanha Champagne
Anunciante Microsoft
Marca Xbox
Data da primeira Transmissão/Publicação 2002 / 2
Produto Xbox
Sector Empresarial Consolas de videojogos
Legenda Life's Short. Play More.
História A woman gives birth to a child, the body shoots through the air getting older until it lands in a grave as an old man.
Filosofia BBH sought to broaden the appeal of console gaming by repositioning it as a positive and rewarding experience rather than a dark, sinister, or pointless one. It claimed ownership of the category ‘high ground’ for Xbox instead of talking about product performance or the experience of gaming itself . Xbox focused on the benefits of ‘Play’ and built a unique, engaging brand proposition in the form of ‘Play More’.
Problema Microsoft faced incredible challenges with the launch of its Xbox console in Europe. Not only was Sony PlayStation dominating the market with a massive 91% market share, but Nintendo Gamecube launched at virtually the same time as Xbox, at half the price, and with a considerably bigger marketing budget. Furthermore, Xbox launched in March, a historically console light sales period - 70% of games console sales occur in the 3 months before Christmas.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Europe, Reino Unido
Produtora
Pós-produção
Efeitos especiais
Realizador
Produtor
Efeitos de animação
Efeitos de animação
Efeitos de animação
Efeitos de animação
Pós-produção
Empresa de produção
Director criativo
Cenógrafo
Produtor da agência
Director de iluminação / Iluminação
Empresa de design sonoro
Account Handler
Account Handler
Marketing Manager
Director de arte
Redator
Editor

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