Bertille Toledano
Co-President at BETC Paris
Paris, França
TituloCrocodile Free (Film Case)
Agência
Campanha Crocodile Free
Anunciante Lacoste
Marca Lacoste / IUCN
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Vestuário, moda e calçado
História For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world.  All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. 
Tipo de Mídia Case Study
Comprimento
Account Management
Account Management
Account Management
Account Management
Director executivo criativo
Director criativo
Director de arte
Redator
Music Creative Director
Director associado de arte
Director associado de arte
Motion Design
Post-production Supervisor
Produtora
Produção de som
Head of Strategy
Head of Activation & Strategy

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