Rachael Trillo
Produtor executivo at Hungry Man
Amsterdam, Estados Unidos
TituloThe Talk
Brief"The Talk" is all about the moment when black parents are forced to warn their children that the world may not treat them as it does others. The heartbreaking moment is portrayed across the decades, showing that nothing much has changed. Perhaps one day, we can end the need to have "the talk". In a series of vignettes from across the decades, we see the moment when black parents are forced to have "the talk" with their children, warning them that life might be harder because of the colour of their skin. The film ends with the present day. One day, perhaps, there will be no more need for "the talk". This film follows black families in America as parents sit down to have “the talk” with their children. We only hear bits of the conversations but it is clear that the discussion is about racial biases and prejudice - and that this same dialogue has been going on for decades. P&G’s film urges everyone to talk about the talk so we don’t have to have it.
Agência
Campanha The Talk
Anunciante Procter & Gamble
Marca Procter & Gamble
Data da primeira Transmissão/Publicação 2017 / 8
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
Legenda My black is beautiful
História For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired.
Tipo de Mídia Televisão
Comprimento
Produtora
Worldwide Chief Creative Officer
Chief Creative Officer
Director criativo
Director criativo
Director assistente criativo
Redator
Director assistente criativo
Director de arte
Chief Creative Officer
Produtor executivo
Global Account Leader
Group Planning Director
Director of Integrated Production
Produtor
Executive Music Producer
Integrated Business Manager
Realizador
Produtor executivo
Director de fotografia
Designer de produção
Costume
Costume
Empresa de produção
Editor
Editor
Producer
Produtor executivo
VFX Company The Mill NY
2D Lead
Producer
Produtor executivo
Música
Compositor
Compositor
Producer
Produtor executivo
Empresa de design sonoro
Sound Designer
Mix Company Heard City
Mixer
Mixer
Producer
Producer
Grade
Producer
Producer
Colorist
Multicultural Strategic Communications
Director de media Hearts & Science
Website
Multi-Cultural
Chief Brand Building Officer
Realizador
Associate Brand Director
Brand Manager
Brand Manager
Brand Manager
Brand Communications Manager
CMK

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