|Titulo||The Camping Trip SOS|
|Agência||Leo Burnett London|
|Campanha||40th Anniversary in the UK|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Restaurantes e comida rápida|
|Filosofia||As the restaurant chain celebrates 40 years in the UK, the campaign sets to remind people that McDonald’s has been there in the background of many moments all through their life. The campaign looks back at some of these moments, choosing those that are timeless, which we can all relate to and reminisce about, regardless of age. Moments that are charming, funny, touching or poignant. Moments that are happy and moments that are sad. Moments that are big - such as passing your driving test or having your first child. Moments that are smaller and every day - like having a natter with friends.|
|Tipo de Mídia||Televisão|
|Director de publicidade||Alistair Macrow|
|Director de publicidade||Stephen Hill|
|Director de arte||Ed Morris|
|Director de arte||Andy Drugan|
|Empresa de produção||Cut and Run London|
|Director de iluminação / Iluminação||Jean-Noel Mustonen|
|Planejador de Mídia||Kathryn Armstrong|
|Planejador de Mídia||Chloe Grainger|
|Director executivo criativo||Justin Tindall|
|Director criativo||Adam Tucker|
|Director criativo||Matt Lee|
|Director criativo||Peter Heyes|
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