Kathryn Armstrong
Account Manager at adam&eveDDB
London, Reino Unido
TituloMansion
Agência
Campanha The Big Mac
Anunciante McDonald's
Marca McDonald's
Data da primeira Transmissão/Publicação
Sector Empresarial Restaurantes e comida rápida
História In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.
Tipo de Mídia Televisão
Comprimento
Empresa de produção
Audio Post Production
Produtora
Efeitos especiais
Director de publicidade
Director de publicidade
Redator
Director de arte
Director criativo
Director executivo criativo
Produtor da agência
Agência de Mídia
Planejador de Mídia
Planejador de Mídia
Realizador
Câmara
Producer
Editor
Efeitos especiais
Som

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started