Titulo | Without Frontiers |
Agência | Graphene |
Campanha | Without Frontiers |
Anunciante | LATAM Airlines |
Marca | LATAM Airlines |
Data da primeira Transmissão/Publicação | 2022 / 8 |
Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
Problema | LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. “Customers are at the center of our value proposal, the brand building starts from people, then their community, their country, the region, and the impact on their world. We want to approach each other in a more human way, to be more vibrant, attentive, and committed. As 'Without Frontiers' is not a destination but a path, we will continue to evolve constantly so that the entire customer experience meets the new promise”, says Sabrina Salgado, Global Marketing Head of LATAM Airlines. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward. |
Tipo de Mídia | Televisão |
Comprimento | |
Business Leader | Pablo Sommer |
Business Leader | Jeanini Pedroso |
Director executivo criativo | Leo Chiesi |
Director criativo | Rubens Cintra |
Director criativo | Kika Mateos |
Equipa criativa | Jaime Bregantin |
Equipa criativa | Yago Farias |
Equipa criativa | Ana-Claudia Lima |
Equipa criativa | Bruno Magueta |
Equipa criativa | Gilmara Rocha |
Equipa criativa | Fabián Uribe |
Equipa criativa | Alejandro Contreras |
Equipa criativa | Rodrigo Pizarro |
Equipa criativa | Sebastián Arriaga |
Equipa criativa | Juan-Ignacio Egenau. |
Planeador | Lucas Baranzelli |
Planeador | Simon Bustamante |
Planeador | Fernanda Malavazi |
Director de media | Andreia Kalvon |
Director de media | Rodrigo Fornazier |
Social Media Expert | Nadja Bertolino |
Social Media Expert | Thais Lucchesi |
Produtor | El Clan |
Realizador | Nico Ureta |
Pós-produção | BlackDogs Post |
Produtor de som | Zeta Audio |
Produtor executivo | Maria-Isabel Arriaga |
Fotógrafo | Ivan Abujamra |
Head of Marketing | Caio Lacerda |
Head of Marketing | Juliana Chambarelli |