Andreia Kalvon
Director de media at Graphene
São Paulo, Brasil
TituloWithout Frontiers
Agência
Campanha Without Frontiers
Anunciante LATAM Airlines
Marca LATAM Airlines
Data da primeira Transmissão/Publicação 2022 / 8
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Problema LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. “Customers are at the center of our value proposal, the brand building starts from people, then their community, their country, the region, and the impact on their world. We want to approach each other in a more human way, to be more vibrant, attentive, and committed. As 'Without Frontiers' is not a destination but a path, we will continue to evolve constantly so that the entire customer experience meets the new promise”, says Sabrina Salgado, Global Marketing Head of LATAM Airlines. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward.
Tipo de Mídia Televisão
Comprimento
Business Leader
Business Leader
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Planeador
Planeador
Planeador
Director de media
Director de media
Social Media Expert
Social Media Expert
Produtor
Realizador
Pós-produção
Produtor de som
Produtor executivo
Fotógrafo
Head of Marketing
Head of Marketing

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