Julie De Smedt
Account Manager at Air, Partner of McCann
Brussels, Bélgica
TituloWonderwoman
Agência
Campanha Superheroes don't exist
Anunciante Amnesty International
Marca Amnesty International
PostedMai 2014
Sector Empresarial Direitos humanos
Legenda Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
História Just like every other year, Amnesty International takes to the streets to sell its candles. Initially, Amnesty simply used to sell candles to raise funds. Today, however, they want to connect the benefit of purchasing a candle to all the battles Amnesty is fighting, offering the campaign depth and meaning.
The aim in terms of communication is to have people understand the symbolical value of a candle and to reinforce the sense of belonging to a community of human rights defenders. Buy buying an Amnesty International candle, you are in fact defending human rights.
Tipo de Mídia Rádio
Comprimento
Director criativo
Director criativo
Redator
Director de arte
Agency Account
Creative Producer
Creative Producer
Designer gráfico
Fotógrafo
Assistant
Fotógrafo
Retocador digital
Editor
Radio Production Company Think’n Talk

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