Julie De Smedt
Account Manager at Air, Partner of McCann
Brussels, Bélgica
TituloSuperheroes Tshirt
Agência
Campanha Superheroes don't exist
Anunciante Amnesty International
Marca Amnesty International
PostedMai 2014
Sector Empresarial Direitos humanos
Legenda Superheroes don't exist. Only you have the power to protect human rights. Buy a candle.
História Every day, human rights are violated around the world. People are persecuted, kidnapped, raped, tortured, killed. Only we have the power to make a change and make sure human rights are respected. Behind Amnesty are ordinary men and women making extraordinary things happen. Help us to support Amnesty.
Filosofia The T-shirts are parodies of superhero costumes. While they state that superheroes do not exist, they also reassure us that we are the ones who have the power to defend human rights.
Problema The challenge was to find an online tool to complement the “Superheroes don’t exist, only you have the power to protect human rights” campaign (which had been developed for TV, radio, press and outdoor). The goal was to get the Amnesty volunteers selling candles to stand out and to boost sales, but also to encourage dialogue with passers-by to remind them that behind Amnesty are ordinary men and women doing the extraordinary: protecting human rights.
Tipo de Mídia Produtos promocionais
Comprimento
Director criativo
Director criativo
Redator
Director de arte
Agency Account
Creative Producer
Creative Producer
Designer gráfico
Fotógrafo
Assistant
Fotógrafo
Retocador digital
Editor
Radio Production Company Think’n Talk

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