Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, Bélgica
TituloMillions of doves for Mandela
Agência
Campanha Millions of doves for Mandela
Anunciante Amnesty International
Marca Amnesty International
Data da primeira Transmissão/Publicação 2013 / 12
Sector Empresarial Direitos humanos
História On December 15th 2013, the day of Mandela’s funeral, Amnesty wanted to honour the man who dedicated his life to human rights. The film illustrates how the entire world cares about human rights: 16 million tweets honouring Mandela were sent out. 
We turned these 16 million Twitter birds into a giant flock of virtual doves and set them free as a symbol of hope to thank Amnesty’s volunteers whom, like Mandela, dedicate every day to protecting human rights, and to encourage them to keep it up.
Rest in peace Mandela; Amnesty’s volunteers will continue your fight for human rights.
Filosofia Amnesty wanted to encourage and request the support of everyone who, like Nelson Mandela, dedicate themselves to the protection of human rights.
 
Resultado  
Amnesty transformed these 16 million Twitter birds into the very first virtual flock of doves, setting them free to illustrate how, all around the world, men and women defend human rights.
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Designer gráfico
Empresa de design sonoro
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