Sébastien Stronghead Verliefde
Equipa criativa at Air, Partner of McCann
Brussels, Bélgica
Titulo#CallBrussels
Agência
Campanha Call Brussels
Anunciante visit.brussels
Marca visit.brussels
Data da primeira Transmissão/Publicação 2016 / 1
Sector Empresarial Destinaçãoes (Países e lugares)
História SUMMARY
A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals.  Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
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