Titulo | #CallBrussels (136s) |
Agência | Air, Partner of McCann |
Campanha | Call Brussels |
Anunciante | visit.brussels |
Marca | visit.brussels |
Data da primeira Transmissão/Publicação | 2016 / 1 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Dieter De Ridder |
Director criativo | Joeri Van Den Broeck |
Designer | Maxime Douillet |
Produtora | Lovo Films |
Realizador | Jan Boon |
Produtor | Juliette Stinglhamber |
Produtor | Niki Michiels |
Produtor da agência | Daphné de le Vingne |
Produtor da agência | Bérengère Lurquin |
Equipa criativa | Julien Scouze Riviezzo |
Equipa criativa | Sébastien Stronghead Verliefde |
Digital Agency | Globule Bleu |
Director executivo criativo | Eric Hollander |