Andy Lockley
Redator at Droga5
London, Reino Unido
Titulo#JoinTheHerd (100s)
Agência
Campanha #jointheherd
Anunciante Wildaid
Marca Wildaid
PostedOutubro 2017
Sector Empresarial Instituições, organizações não governamentais
Legenda Elefants are worth more alive than dead
História  
Between 2007 and 2014, 30% of Africa’s elephants were wiped out, largely due to poaching for ivory. This is a story about how the NGO WildAid and a creative agency brought about legislation to end the multi-billion dollar ivory trade. By raising awareness of the elephant’s plight and getting hundreds of conservation and wildlife NGOs as well as the public to join the cause, the ivory trade was put on top of the CITES 2016 agenda. As a result four separate UN resolutions were passed committing member states to banning domestic ivory sales.
Tipo de Mídia Televisão e Cinema
Comprimento
Director executivo criativo
Director criativo
Designer
Editor

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started