Jean-Patrick Chiquiar
Cofondateur at Rosapark, Paris
Paris, França
Titulo20 years
Titulo (língua original)Twenty
Agência
Campanha 20 years
Anunciante SNCF
Marca OUIGO
Data da primeira Transmissão/Publicação 2019 / 5
Sector Empresarial Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
História Charles Aznavour, one of France’s greatest singers, passed away at the end of 2018. He was famous for singing about youth: the youth that always wants to spend less but live more. Paying homage to the singer, this video for OuiGo, the low-cost high-speed train service, uses one of his most famous songs: “Yesterday when I was young”. A clip that affectionately depicts a group of young flatmates and their amusing life hacks. An ode to youth, its carefree attitude and its ingenuity.
Tipo de Mídia Viral
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