Jean-Patrick Chiquiar
Cofondateur at Rosapark, Paris
Paris, França
TituloWhere's my sock ?
Agência
Campanha Where's my sock ?
Anunciante Monoprix
Marca Monoprix
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Retalho, distribuição e cadeias de restaurantes
Filosofia To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?'
In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate.

The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair.
Tipo de Mídia Televisão
Comprimento
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