| Titulo | Cloud Sketch |
| Agência | 4AM Saatchi & Saatchi |
| Campanha | Cloud Sketch |
| Anunciante | Kasperle |
| Marca | Pictionary |
| Data da primeira Transmissão/Publicação | 2015 / 3 |
| História | Insight:All of us have played to imagine figures with the clouds. Idea:We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. Creative Execution:The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated.The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame.Photos and blogs about the game were shared online and through the most popular social networks. |
| Filosofia | Idea: We wanted people to remember how easy it is to have some fun doing this, so we created Cloud Sketch, a game for kids and adults to draw inside of a 12 by 12 meters giant version of a Pictionary Frame Game, using nothing but their imagination and the clouds in the sky. |
| Problema | Insight:All of us have played to imagine figures with the clouds. |
| Resultado | Creative Execution: The giant Pictionary was placed in one of the most crowded parks in the city and it was raised to the sky with the help of a crane in a space where clouds were well appreciated.The Pictionary had a digital display for people to interact with it by using the hashtag #ISee (#YoVeo) which allowed them to show in it what they imagined inside the frame.Photos and blogs about the game were shared online and through the most popular social networks. |
| Tipo de Mídia | Gaming |
| Comprimento | |
| Criativo / Direção de arte | Carlos Escobedo |