Nathan Monteith
Group Creative Director at DDB Chicago
Chicago, Estados Unidos
TituloElectricity
Agência
Campanha Wonders of the 1893 World's Fair
Anunciante The Field Museum
Marca The Field Museum
PostedDezembro 2013
Sector Empresarial Festivais, museus
Legenda See what she saw, the wonders of the 1893 World's Fair.
História The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.” 
Resultado Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel. 
Tipo de Mídia Televisão
Comprimento
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