Temptations - "CATTERBOX™ - The world’s first talking cat collar"

adam&eveDDB

adam&eveDDB London, Reino Unido

16798

Marca: Temptations
País: Reino Unido

Anunciante: Mars, Inc.

Titulo	CATTERBOX™ - The world’s first talking cat collar
Agência	adam&eveDDB
Campanha	CATTERBOX™
Anunciante	Mars, Inc.
Marca	Temptations
Data da primeira Transmissão/Publicação	2016 / 4
Sector Empresarial	Comida para animais, produtos e serviços para o cuidado de animais domésticos
História	TEMPTATIONS CATTERBOX™ houses a microphone, speaker, Bluetooth technology and wifi allowing cats’ meows to be recorded, processed, and then translated into human speech. Resulting in a completely new, breakthrough device that will make interactions with cats highly engaging and fun.3D printed and coated in rubber lacquer for the cat’s comfort, the collar comes in four attractive colours. It also connects to the TEMPTATIONS CATTERBOX™ smartphone app, which allows cat owners to choose their cat’s new human voice from a range of options.The cat collar is the first product idea to come out of the newly created THE TEMPTATIONS LAB™ , a research workstream dedicated to the future of fun times with your cat, developed in collaboration with adam&eveDDB.
Tipo de Mídia	Viral
Comprimento	65 seconds
Director de publicidade	Peter Simmons
Chief Creative Officer	Ben Priest
Director executivo criativo	Richard Brim
Director executivo criativo	Ben Tollett
Redator	Natasha Lyons
Director de arte	Dan Lacey
Produtor da agência	Agne Acute
Produtor da agência	Matt Craigie
Planeador	Stuart Harrison
Planeador	Jessica Lovell
Managing Partner	Fiona McArthur
Diretor dos Negócios	Amelia Blashill
Director de contas	Katie Baker
Agência de Mídia	Starcom Worldwide
Produtora	Acne Production
Produtor executivo	Ben Clark
Producer	Tim Mardell
Realizador	Joakim Behrman
Director de fotografia	Adrian Wigerdal
Director de fotografia	Joakim Behrman
Editor	Pablo Antonio Labanino
Editor	James Ireland
Pós produção	Cain&Abel
Audio Post Production	Clearcut Sound