Mercedes-Benz - "Bertha Benz: The Journey That Changed Everything"

antoni GmbH

antoni GmbH Berlin, Alemanha

Prêmios

35806

Marca: Mercedes-Benz
País: Alemanha

Anunciante: Daimler AG

Titulo	Bertha Benz: The Journey That Changed Everything
Agência	antoni GmbH
Campanha	Bertha Benz: The Journey That Changed Everything
Anunciante	Daimler AG
Marca	Mercedes-Benz
Data da primeira Transmissão/Publicação	2019 / 3
Sector Empresarial	Automotor
Legenda	She believed in more than a car. She believed in herself
História	To prove that her husband’s invention was the future of mobility, Bertha Benz went on the first long-distance journey in an automobile. 131 years later, she was celebrated in a short film launched on International Women’s Day. We see Bertha driving her "horseless carriage" into a fearful town, where a pharmacy that sells "ligroin" petroleum unwittingly becomes the world's first gas station. After overcoming the scepticism of onlookers, and especially the contempt of the menfolk, she motors triumphantly away.
Tipo de Mídia	Viral
Comprimento	243 seconds
Empresa de produção	Trim Editing
Director de publicidade	Damir Maric
Director de publicidade	Boris Daimler AG
Director de publicidade	Boris Helms
Director de publicidade	Daniel Ritsch
Managing Diretor	Sven Dörrenbächer
Managing Diretor	Matthias Schmidt
Managing Diretor	Jörg Schultheis
Director executivo criativo	Marcell Franke
Director executivo criativo	Veit Moeller
Director executivo criativo	Tilman Gossner
Director criativo	Alice Bottaro
Redator	Andre Santa Cruz
Estrategista	Alicia Gaworska
Produtora	Anorak Film
Realizador	Sebastian Strasser
Managing Diretor	Christiane Dressler
Produtor executivo	Christoph Petzenhauser
Produtor	Christoph Petzenhauser
Producer	Björn Levy-Krüger
Director de fotografia	Justin Brown
Designer de produção	Robin Brown
Editor	Thomas Grove-Carter
Empresa de design sonoro	Slaughterhouse GmbH
Compositor	Steffen Thum
Compositor	Lorne BalfeHelms
Compositor	Daniel Ritsch
Producer	Björn Levy-Krüger