| Titulo | In the Long Run |
| Agência | antoni GmbH |
| Campanha | In the Long Run |
| Anunciante | Daimler AG |
| Marca | Mercedes-Benz GLE |
| Data da primeira Transmissão/Publicação | 2018 / 12 |
| Sector Empresarial | Automóveis |
| História | We meet a woman who's an accomplished athlete, although she seems to have suffered an injury in the past. On the day before her biggest event, a triathlon, her daughter refuses to come and watch her. As we see the woman going through her paces, the film intercuts with scenes of the little girl at home, looking at old cuttings and photos. Abruptly she changes her mind and calls her dad, who speeds to collect her in the family Mercedes. They arrive just in time to meet mum by the finishing line, where there's an emotional twist. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Trilha sonora | Cold Little Heart |
| Director de publicidade | Natanael Sijanta |
| Director de publicidade | Damir Maric |
| Director de publicidade | Kai Köpf |
| Director de publicidade | Stefan Brommer |
| Redator | Matti Lietsch |
| Director de arte | Mathias Wilke |
| Estrategista | Andreas Moellmann |
| Estrategista | Stephanie Dzionara |
| Estrategista | Sebastian Lyman |
| Producer | Sebastiaan Peters |
| Director executivo criativo | Veit Moeller |
| Director criativo | Christian Kies |
| Director criativo | Christopher Hoene |
| Director criativo | Patrick Klebba |
| Creative Managing Director | Matthias Schmidt |
| Director de contas | Rebecca Sander-Ott |
| Director de contas | Steffen Günther |
| Client Services Director | Steffen Schuhmann |
| Managing Diretor | Jörg Schultheis |
| Produtora | Iconoclast Germany |
| Produtor executivo | Jan Dressler |
| Realizador | Niclas Larsson |
| Director de fotografia | Linus Sandgren |
| Producer | Jan Dressler |
| Empresa de produção | Slaughterhouse GmbH |
| Produção musical | Interscrope |
| Christian Mix-linzer | |
| Steve Bartlik | |
| Compositor | Michael Kiwanuka |
| Compositor | Dean Josiah Cover |
| Compositor | Brian Burton |
| MUSIC Artist | Michael Kiwanuka |
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