Oded Lavie
VP Innovation & Value Creation at Publicis Groupe Israel
Tel Aviv, Israel
TituloThisAbles
Agência
Campanha Ikea ThisAbles
Anunciante IKEA
Marca IKEA
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Utensílios domésticos, decoração e jardinagem
História ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials.
Tipo de Mídia Product Design/Development
Comprimento
Mais Informações https://thisables.com/en/
Redator
Redator
Redator
Director de arte
Director de arte
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Client Service
Client Service
Client Service
Digital Team
Digital Team
Digital Team
Digital Team
Production Manager
Production Manager

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