Titulo | ThisAbles |
Agência | McCann Tel Aviv |
Campanha | Ikea ThisAbles |
Anunciante | IKEA |
Marca | IKEA |
Data da primeira Transmissão/Publicação | 2019 / 3 |
Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
História | ThisAbles by Ikea democratises furniture for people with disabilities. The agency developed 13 add-ons for Ikea's most essential products, available to download and 3D print via the special website ThisAbles.com. Each add-on solves a different accessibility issue: eg. sofa leg extenders for easier ascend, lamp button enlargers, and super-zippers for pillow covers. For those who wanted to experience or see these add-ons, the agency built the first-ever accessible space in Ikea's flagship store in Israel and prepared web video tutorials. |
Tipo de Mídia | Product Design/Development |
Comprimento | |
Mais Informações | https://thisables.com/en/ |
Redator | idan kravitz |
Redator | Elder Yusupov |
Redator | Yiftach Sarig |
Director de arte | Kfir Peretz |
Director de arte | Dana Moshkowitz |
Director criativo | Sigal Abudy-Weber |
Director criativo | Nadav Pressman |
Director criativo | Eldad Weinberger |
Director criativo | Adrian Botan |
Director criativo | Catalin Dobre |
Client Service | Bat-el Assaying |
Client Service | Sapir Zaguri |
Client Service | Michal Popov |
Digital Team | Eddie Goldenberg |
Digital Team | Oded Lavie |
Digital Team | Mietal Zeevi |
Digital Team | Gili Raz |
Production Manager | Emmanuelle Raz |
Production Manager | Neva Zerach |