Titulo | El Chavo without el Chavo (Film Case) |
Agência | WMcCann |
Campanha | El Chavo without el Chavo |
Anunciante | SBT |
Marca | SBT |
Data da primeira Transmissão/Publicação | 2019 / 8 |
Sector Empresarial | Programas e canais de televisão e rádio |
Filosofia | A special episode of El Chavo del Ocho caused much talk in Brazil. Through its social responsibility platform SBT do Bem, SBT, one of the largest TV channels in Brazil, deleted the main character of the show on the 35th anniversary of the series in the country, that was also the Childhood Day. The new episode was created to raise the awareness about child abandonment. The context couldn’t be better, since the Chavo is a boy living in a barrel who doesn’t know his parents or relatives and, in some episodes, even starves. The stunt developed by WMcCann aimed to raise awareness by removing from the show one of the most beloved characters in the country. 35 years after the series debut in Brazil, it’s still a top-rated TV show. To do this, it was necessary to analyze SBT’s entire catalogue of episodes. After selecting compatible scenes from more than 200 chapters, the agency used the technique of rotoscopy to remove the Chavo, creating a new story. In the special episode featuring the original voice actors, the village characters notice that the Chavo is missing and start looking for him. This way, SBT ensured visibility to a social problem that is often invisible to the public eye. |
Tipo de Mídia | Televisão |
Comprimento | |
Chief Creative Officer | Hugo Rodrigues |
Chief Creative Officer | André Marques |
Chief Operating Officer (COO) | Kevin Zung |
VP, General Director | Marcio Borges |
Director criativo | Ricardo Weitsman |
Director criativo | Nicolás Romano |
Director criativo | Viviane Pepe |
Head of Art | Felipe Gomes |
Equipa criativa | Alexandre “Xela” Oliveira |
Equipa criativa | Rafael Dyer |
Equipa criativa | Pedro Chaves |
Equipa criativa | Felipe Latgé |
Equipa criativa | Ricardo Weitsman |
Editor | Yuri Porto |
Director of Client Services | Anna Moraes |
Director of Client Services | Vitoria Silvestre |
Media Vice President | André França |
Media Team | Horácio Rosário |
Media Team | Daniel Neves |
Media Team | Vitória Lobo |
Media Team | Lucas Gonçalves |
VP Production | Tato Bono |
Produtor da agência | Cayan Lobo |
Produtor da agência | Rosinha Pinheiro |
Produtor da agência | Fabiana Diniz |
Produtora | Homem de Lata Filmes |
Realizador | Alexandre Braga |
Post-production Producer | Bernardo Leite |
Pós-produção | equipe Mandrill |
Produção de som | Satelite Audio São Paulo |
Voz | RioSound |
Graphic Production | Maurício Martim |
Graphic Production | Nereu Marinho |
Project Manager | Yarha Costa |
Public Relations | Kerena Neves |
Public Relations | Bruna Ramos |
Public Relations | Patrícia Lázaro |
Approval Client | Priscila Stoliar |
Approval Client | Daniela Martins |
Approval Client | Becken Lima |