Nike - "Further Than Ever"

Wieden+Kennedy

Wieden+Kennedy London, Reino Unido

Prêmios

6693

Marca: Nike
País: Reino Unido

Anunciante: Nike

Titulo	Further Than Ever
Agência	Wieden+Kennedy
Campanha	Further Than Ever
Anunciante	Nike
Marca	Nike
Data da primeira Transmissão/Publicação	2019 / 6
Sector Empresarial	Vestuário, moda e calçado
História	Featuring some of the most incredible Chinese athletes... Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10… despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport. Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support. Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly. Nina Guo, blogger and climber, broke the rules by talking pubclicly about how climbing has helped her overcome many of the obstacles faced by mental illness. Cecelia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day. Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year. Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days. Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.
Tipo de Mídia	Interatividade
Comprimento	131 seconds
Empresa de produção	The Assembly Rooms
Pós produção	MPC LDN
Produção de som	Factory Studios
Produtora	Academy Films
Director criativo	Ian Toombs
Director criativo	Vivian Yong
Director criativo	Matt Skibiak
Director criativo	Dong Hao
Realizador	Ian Pons Jewell
Director de arte	Josh King
Director de arte	Moon Qi
Agency	Wieden + Kennedy
Produtor da agência	Bernice Wong
Produtor	Joni Adams
Director de fotografia	Mauro Chiarello
Editor	Gaia Boretti
Redator	Matt Meszaros
Redator	Ruby Li
Música	Siren Music
Sound Designer	Anthony Moore
Sound Designer	Jon Clarke
Sound Designer	James Utting
Produtor executivo	MEDB RIORDAN
Music Composer / Arranger	Guy Farley
Music Producer	Sean Craigie-Atherton
Designer de produção	Olly Williams