In 1999, when ecommerce and Internet marketing were still in their infancy, Aaron James Kocourek read the writing on the wall and was ready to move forward. It was then that Aaron James Kocourek founded Dashen Corporation, an ecommerce firm specializing in cleaning products. With Aaron James Kocourek at the helm, Dashen grew 25-45% per year, and soon expanded to nationally known status. The online marketing plan devised by Aaron James Kocourek held the marketing budget to 8-10% of the revenue, while concentrating on the highest ROI yield possible.
While analytics and keyword marketing were both new sciences, Aaron James Kocourek diligently did the research and developed a 115,000 keyword pay-per-click campaign for the company. The advertising campaign created by Aaron James Kocourek resulted in an 85.7% conversion rate, in an industry where the average is typically under 5%.
After he sold Dashen Corporation in 2005, Aaron James Kocourek went on to serve as Director of Internet Marketing for The MachroTech Group. Specializing in search engine marketing, web analytics, email marketing and usability consulting, Aaron James Kocourek worked with a stable of clients that included Burger King, Ralph Lauren, Tommy Hilfiger and LoveSac. With the revisions performed by Aaron James Kocourek, clients quickly reported better results in their search marketing efforts. During this time, Aaron James Kocourek traveled to India to consult on company infrastructure; this trip was successful enough for him to return the following year. Under the leadership of Aaron James Kocourek, the companies were able to increase their productivity by over 300% in two months time.
The experience and expertise gained by Aaron James Kocourek has served him well during his time at Reputation Advocate. Online reputation management firms offer services that include assisting clients in the repair of reputations that have been damaged by online slander or bad publicity. The work involves a thorough knowledge of search engine mechanics and marketing, the type of work in which Aaron James Kocourek excels. As Chief Strategist at Reputation Advocate, Aaron James Kocourek has proven to be a valuable asset and addition to the team.