Misha Newby
Director criativo at McCann London
London, Reino Unido
TituloThe Process
Agência
Campanha Big Bang
Anunciante Dole Fresh Fruit Europe
Marca Dole Fresh Fruit Europe
Data da primeira Transmissão/Publicação 2017 / 4
Sector Empresarial Verduras e frutas frescas
Filosofia 101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.
Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.
For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.
In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness. 
Tipo de Mídia Televisão e Cinema
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Producer
Producer
Account Director
Account Manager
Planner
Production Company
Director
Produtor executivo
Producer
Post Production Producer
Director of Photography

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