Titulo | Fly the Flag |
Agência | The Adventures Of |
Campanha | Fly the Flag |
Anunciante | ASICS Corporation |
Marca | Onitsuka Tiger - Asics |
Data da primeira Transmissão/Publicação | 2018 / 1 |
Sector Empresarial | Calçado Unisexo |
Filosofia | Today sees the release of ‘Fly the Flag’, the campaign launching ASICS eagerly-awaited Onitsuka Tiger debut of the new MEXICO 66 SD. Taking inspiration from the Onitsuka Tiger delegation shoe at the 1968 Mexico City games, the new collection is visualized in a bold and colourful style reflecting the vibrant decoration that characterized the games. Working with renowned graphic designer Karan Singh, the Berlin-based creativity agency The Adventures Of created a bold visual identity for the campaign comprised of the many colourways which make up the MEXICO 66 SD collection. The campaign, fully produced by HALAL, includes a 40-second film and short product videos for social and digital by director Juriaan Booij, followed by print, retail key visuals and lifestyle imagery by photographer Olya Oleinic. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | México, Japão |
Music Agency | Audentity Music & Sound |
Produtora | Halal |
Director of Integrated Communication | Robin Karakash |
Business Strategist | Thomas Eon |
Managing Director | Sophie Mayer |
Executive Producer | Chris Seegel |
Creative Director | Gustavo Vieira-Dias |
Creative | Sol Oh |
Composer | Niels den Otter |
Editor | Fatih Tura |
Post Production House | Darlings Post |
Stylist | Lisa Anne Stuyfzand |
Producer | Job Sanders |
Illustrator | Karan Singh |
Executive Producer | Ezra Xenos |
Director de fotografia | Noel Schoolderman |
Art Director | Grietje Schepers |