| Titulo | Journey to your Dream/Ingrid |
| Brief | Activia takes us on a journey – through the eyes of a ballerina – starting from a childhood ballet class in Rio de Janeiro. We see her determination, her struggles, her pain. We watch as she leaves her country and her family to follow her dreams all the way to New York City. The music crescendos and abruptly ceases. She is selected by the stern-faced, demanding director to dance front and centre on stage. She is Ingrid Silva, one of the world’s best emerging dancers, and she has made it. The journey to your dreams always starts from within. |
| Agência |
Wunderman
|
| Campanha |
Journey to your Dream/Ingrid
|
| Anunciante |
Danone
|
| Marca |
Activia
|
| Posted | Novembro 2016 |
| Sector Empresarial | Comida
|
| História | Activia is one of the most known yogurt in the world and a true ally for women's daily life. |
| Problema | Based on the proven facts that a large majority of women are convinced their body prevents them from achieving their deepest aspirations, Activia has gone on a mission to help them find inner harmony, to realign body and spirit, to unite ‘I want’ and ‘I can’. The brand offers each of them the opportunity to "live in sync" with themselves and ultimately unleash their full potential. As element of a whole campaign, this film will hopefully inspire every women in the world and help them to understand that every great achievement starts from within. |
| Tipo de Mídia |
Viral
|
| Director criativo |
Benjamin Bregeault
|
| Director de arte |
Benjamin Bregeault
|
| Produtora |
Moonwalk
|
| Realizador |
Ben Briand
|
| Producer |
Alexis Bensa
|
| Produtor da agência |
Valérie Montiel
|
| Produtor da agência |
Estelle Diot
|
| Estrategista |
Lionel Gomez
|
| Estrategista |
Katie Barber
|
| Estrategista |
Richard Dunn
|