Aurélien Chauvaud
Director at \ELSE
Boulogne-Billancourt, França
TituloPeas (print)
Agência
Campanha No condom, no sex
Anunciante Aides
Marca AIDES
Data da primeira Transmissão/Publicação 2014 / 10
Sector Empresarial Associações de informação e de luta contra doenças
História That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex » 
Problema AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all.
Tipo de Mídia Imprensa e publicações
Comprimento
Trilha sonora Almost Naked
Produtora
Produção musical
Director de publicidade
Director de publicidade
Director de publicidade
Account Manager
Account Manager
Account Manager
Account Manager
Director criativo
Director de arte
Redator
Art Buyer
Produtor da agência
Produtor da agência
Realizador
Realizador
Director de media
Som
Compositor
Compositor
Compositor

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