Philips Headphones - "You Need To Hear This"

Ogilvy UK

Ogilvy UK London, Reino Unido

17799

Marca: Philips Headphones
País: Reino Unido

Anunciante: Philips

Titulo	You Need To Hear This
Agência	Ogilvy UK
Campanha	You Need To Hear This
Anunciante	Philips
Marca	Philips Headphones
Data da primeira Transmissão/Publicação	2013 / 9
Sector Empresarial	Eletrodomésticos e áudio-visual
História	Philips’ ‘You Need To Hear This’ campaign unveils a remixable Music Video Game that’s unlike anything you’ve heard before. It’s part music video and part video game. Every choice made in the game affects the music, allowing each user to create a personalized music video with their very own version of the track that can be shared through a social media powered leaderboard.Based on Swiss Lips’ latest single ‘Carolyn,’ users play the game as Sam (Swiss Lips’ lead singer) in an epic sonic adventure, battling the evil Flame Gang to win the affections of his true love Carolyn. The experience combines all the retro 16-bit style of an old school driving game with a contemporary twist that lets players output their remixed track and accompanying video with dynamic 3D camera moves. The video (game) has 7 audio environments composed by Swiss Lips and every sound you hear was created specifically for the experience by the band and their producer. There are multiple endings to discover, and thousands of potential remixes. The videos with the most views rise to the top of the leaderboard, so a good ear for music can get you far.Video content from the game will also be used to generate the band’s official music video that’s set to launch on Vevo.
Tipo de Mídia	Interatividade
Comprimento	64 seconds
Mais Informações	www.YouNeedToHearThis.com/RemixCarolyn
Chief Creative Officer	Gerry Human
Director criativo	Ivan Pols
Director assistente criativo	Chris Joakim
Director assistente criativo	Mike Donaghey
Redator	Chris Joakim
Director de arte	Mike Donaghey
Project Manager	Sasha Dunn
Project Manager	Jack Faber
Project Manager	Carly Harrison
Project Manager	Tim Mak
Project Manager	Louisa Lewis
Project Manager	Jack Faber
Project Manager	Carly Harrison
Project Manager	Tim Mak
Estrategista	Mattijs Devroedt
Estrategista	Giles Rhys Jones
Designer	Nikki Edwards
Designer	Christine Kawasaki-Chan
Designer	Jesper Ellesson
Designer	Natalie Sutton
Fotografia / Illustration	The Kissinger Twins
Director de arte	The Kissinger Twins
Empresa de design sonoro	Richard Levy
Empresa de design sonoro	Ollie Taylor
Director multimédia	The Kissinger Twins
Compositor	Swiss Lips
Compositor	Music Producer
Director de publicidade	Kelly McConville
Director de publicidade	Frank Pynenburg
Empresa de produção	Redworks
Editor	Mark Fowler
Editor	Andrea Lamb
Editor	Mark Pickles
Empresa de produção	Vice
Empresa de produção	Mark Pickles
Illustrator	Chris King
Art Buyer	Tom Watkins