Scott McKay
VP, Strategy at Cossette
Toronto, Canadá
TituloBig Mac x Bacon Collaboration
Campanha Big Mac x Bacon Collaboration
Anunciante McDonald's
Marca McDonald's
PostedMai 2018
Sector Empresarial Grandes armazéns, supermercados
História We positioned the Big Mac x Bacon as the hottest collaboration of the year, rivaling the likes of Adidas and Kanye. Teaser ads intrigued consumers, leading up to the reveal of the Big Mac x Bacon through a mass campaign all designed to emulate the fashion and music collaborations our youthful target reveres. And only one of the most culturally-ingrained brands in the world could credibly play off the collabs its target takes so seriously.
Tipo de Mídia Case Study
Editorial Offline
Global Chief Creative Officer
Global Chief Creative Officer
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Chief Marketing Officer & SVP
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