Titulo | Raise the Pride |
Agência | Wunderman Thompson Toronto |
Campanha | Raise the Pride |
Anunciante | PFLAG Canada |
Marca | PFLAG Canada |
Data da primeira Transmissão/Publicação | 2015 |
Filosofia | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
Tipo de Mídia | Interatividade |
Chief Creative Officer | Brent Choi |
Director executivo criativo | Ryan Spelliscy |
Director criativo | Patrick Schroen |
Director criativo | Braeden Laverty |
Director criativo | Santiago Fernandez-Concha |
Director de arte | Alex Newman |
Director de arte | Braeden Laverty |
Redator | Santiago Fernandez-Concha |
Programador | Patrick Schroen |
Produtor | Matt Hamilton |
Fotógrafo | Henrieta Haniskova |