Jenn Tranbarger
Director de arte at BBDO New York
El Segundo, Estados Unidos
TituloMENstruation
Agência
Campanha MENstruation
Anunciante Thinx
Marca Thinx
PostedOutubro 2019
Sector Empresarial Higiene feminina
História For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Tipo de Mídia Viral
Comprimento
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