Titulo | More Than a Game |
Agência | adam&eveDDB |
Campanha | FIFA 18 Launch |
Anunciante | Electronic Arts Inc. |
Marca | EA Sports FIFA18 |
Data da primeira Transmissão/Publicação | 2017 / 9 |
Sector Empresarial | Consolas de videojogos |
História | The commercial showcases how skills and ideas flow from EA SPORTS FIFA into both football and culture. Beginning with a player performing the ‘El Tornado’ move in FIFA 18 for the first time, they upload it for the review of the FIFA 18 community where it gathers traction from influencers around the world, spawning countless attempts and spin-offs as it ricochets through culture. From in-the-game to on-the-pitch and across the globe, Antoine Griezmann, Dele Alli, and NBA superstar James Harden give us their take on the move after witnessing it first performed in-game and then on the pitch of the Santiago Bernabéu by FIFA 18 cover star Cristiano Ronaldo. ‘El Tornado’ is then picked up by brands such as adidas and Coke, who developed their own versions of ‘El Tornado’ content, as well as inspiring Run the Jewels to create their own bespoke track; “Mean Demeanor (El Tornado Mix)”. Dele even showcases his own ‘El Tornado’ Facebook Camera Lens. |
Tipo de Mídia | Televisão |
Comprimento | |
Trilha sonora | Mean Demeanor (El Tornado Mix) |
Empresa de produção | Trim Editing |
Audio Post Production | Factory Studios |
Actor/celebridade | Cristiano Ronaldo |
Actor/celebridade | Antoine Griezmann |
Actor/celebridade | Roberto Carlos |
Actor/celebridade | Dele Alli |
Actor/celebridade | Run the Jewels |
Actor/celebridade | James Harden |
Actor/celebridade | Hjerpseth |
Actor/celebridade | Castro1021 |
Actor/celebridade | wroetoshaw |
Actor/celebridade | Indi Cowie |
Actor/celebridade | Freekickerz |
Actor/celebridade | Off-Foot |
Actor/celebridade | 8bit-Football |
Director de publicidade | Anthony Doyle |
Director de publicidade | David Jackson |
Director de publicidade | Paul Marr |
Group Chief Creative Officer | Ben Priest |
Chief Creative Officer | Richard Brim |
Director criativo | Tim Vance |
Director criativo | Paul Knott |
Equipa criativa | Tim Vance |
Equipa criativa | Paul Knott |
Equipa criativa | Rasmus Smith-Bech |
Equipa criativa | Jonas Roth |
Produtor da agência | Sian Parker |
Produtor assistente da agência | Christopher Battye |
Planeador | Martin Beverley |
Planeador | David Mortimer |
Chief Executive Officer (CEO) | Mat Goff |
Managing Partner | Dylan Davenport |
Director de contas | James Derrick |
Account Manager | Max Sullivan |
Designer | Alex Fairman |
Tipógrafo | Alex Fairman |
Planejador de Mídia | Robbie McCawley |
Planejador de Mídia | Tony Medio |
Agência de Mídia | Starcom MediaVest |
Produtora | Smuggler |
Produtor executivo | Fergus Brown |
Produtor | Emma Butterworth |
Realizador | Adam Berg |
Director de fotografia | Erik Sohlström |
Director de fotografia | Mattias Drugge |
Director de fotografia | Simon Chaudoir |
Editor | Paul Hardcastle |
Editor | Dave Davis |
Pós-produção | The Mill London |
Colorist | Dave Luddy Ludlam |
Music Supervision | Raphaella Lima |