Doctors of the World - "Reality Xmas"

McCann London

McCann London London, Reino Unido

Prêmios

11187

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Doctors of the World
País: Reino Unido

Anunciante: Doctors of the World

Titulo	Reality Xmas
Brief	#RealityXmas, isa set of provocative Christmas cards. Crafted in the traditional style, they combined nativity scenes with real, editorial news images from 2016. Working with the Press Association and other library sources, images were chosen so that each card had its own unique story, re-imagining key nativity stories in contextually relevant ways.
Agência	McCann London
Campanha	Xmas Card
Anunciante	Doctors of the World
Marca	Doctors of the World
Data da primeira Transmissão/Publicação	2016 / 11
Sector Empresarial	Acções caridade, fundações, voluntariado
História	These Christmas cards for international humanitarian medical charity Doctors of the World juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The images come from Press Association stories shot over the past year. A pack of four limited edition cards, each of a different design, can be purchased for £10 from Doctors of the World at its website: www.doctorsoftheworld.org.uk
Tipo de Mídia	Case Study
Comprimento	120 seconds
Chief Creative Officer	Rob Doubal
Chief Creative Officer	Laurence Thomson
Director criativo	Mike Oughton
Redator	Matt Searle
Director de arte	baba molviji
Produtora	Craft / London
Head of Integrated Production	Sergio Lopez
Produtor executivo	Sophie Chapman-Andrews
Art Buyer	Pam Oskam
Director de arte	Dan Howarth
Impressão	William Whitehead
Executivo de contas	Francois d'Espagnac
Diretor dos Negócios	AJ Coyne
Account Management	Tom Baines
Planner Director	Charlotte Walters
Planner Director	Nick O'Quinn
Editor	Blake Dixon
Produtor da agência	Romina Contepomi
Sound Engineer	Christophe Gilbert