Signal - "The Adventures of Little Brush Big Brush"

R/GA

R/GA London, Reino Unido

Prêmios

26098

Marca: Signal
País: Reino Unido

Anunciante: Unilever

Titulo	The Adventures of Little Brush Big Brush
Agência	R/GA
Campanha	The Adventures of Little Brush Big Brush
Anunciante	Unilever
Marca	Signal
Data da primeira Transmissão/Publicação	2016 / 10
Sector Empresarial	Higiene oral
História	R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories. The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life. Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live. The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change. Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful." The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Tipo de Mídia	Viral
Comprimento	120 seconds
Produtora	Jungle Studios
Animação	Studio AKA
Chief Creative Officer	Nick Law
Director de arte	Andrea Vergara
Director de arte	Abdou Cisse
Redator	Michael Venner
Redator	Akwasi Poku
Director criativo	Andrew Ferguson
Designer	Anthony Hurlstone
Designer	Robert James Powell
Ilustração	Studio AKA
Produtora	Fundamentally Children
Produtora	Blacksheep
Produtor	Jocelyn Birsch
Produtor	Mary Lynch
Produtor	Adam Reid
Produtor	Chloe Cronyn
Produtor da agência	Grant Duncan
Produtor da agência	Phoebe Williams
Social Content Strategist	Tommy Mancktelow
Social Content Strategist	Ben Phillips
Equipa criativa	Aaron Lobb
Equipa criativa	Andy Demianyk
Creative technologist	Anthony Baker
Editor	Matt Deeming
Editor	Ed Steadman
Editor	Rebecca Rumble
Director executivo criativo	James Temple
Director executivo criativo	Rodrigo Sobral
Programador	Eddie Vlagea
Sound Designer	Marian Alexander Mentrup
User Experience Architect	Sam Scott
User Experience Architect	Ludvig Sandstrom