David Martin Angelus
Creative Director at BETC
Paris, França
TituloBeeSexual
Agência
Campanha BeeSexual
Anunciante PornHub
Marca Pornhub
Data da primeira Transmissão/Publicação
Sector Empresarial Sites de comunidades na internet
História Nature relies on bees and other pollinators to have sex and breed. But with bees dying off at alarming rates, our entire ecosystem is in jeopardy. Which is why we partnered with Pornhub to create BEESEXUAL, a whole new genre of porn dedicated to saving the bees. With the help of some of porn’s biggest stars, we turned short videos of foraging bees into what they really are: funny, kinky, nature porn. To launch the campaign, we created a PR video, and sexy banners, plus pre-rolls on both Youtube and Pornhub, all driving to the dedicated BEESEXUAL page on the Pornhub website, where Pornhub donated to bee-saving charities for every view on the bee videos. In the end, the campaign garnered over 500 million media impressions, with nearly 2 million views on the bee videos, placing it in the top 10 porn channels on the world’s biggest porn site.
Tipo de Mídia Viral
Comprimento
Animação
Produtora
Director criativo
Director executivo criativo
Director de arte
Redator
Produtor da agência
Realizador
Realizador
Producer
Producer
Produtor de linha
Design de imagens
Director de fotografia
Pós produção
Pós produção
Editor

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