David Martin Angelus
Creative Director at BETC
Paris, França
TituloChroma
BriefSo much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agência
Campanha Chroma
Anunciante Musée de l'Homme
Marca Le Musée de l'Homme
PostedNovembro 2017
Sector Empresarial Festivais, museus
História Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Problema Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Tipo de Mídia Interatividade
Produtora
Director criativo
Director criativo
Redator
Director de arte
Realizador
Realizador
Producer
Produtora
Produtor da agência
Illustrator
Designer gráfico
Designer gráfico
Art Buyer
Production Manager
Editor
Pós-produção
Managing Diretor
Account Manager
Account Manager
Voz
Music Producer
Compositor
Director de publicidade
Director de publicidade
Director de publicidade

Trending

Create a free Talent profile and become a member of AdForum

Get Started