David Martin Angelus
Creative Director at BETC
Paris, França
TituloPrince Game Trailer
Agência
Campanha Prince Game Trailer
Anunciante Mondelez International
Marca Prince de LU
Data da primeira Transmissão/Publicação 2015 / 4
Sector Empresarial Biscoitos, pão, bolachas
História Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
Tipo de Mídia Branded Content
Comprimento
Director criativo Paul Kreitmann
Chief Executive Officer (CEO)
Director executivo criativo
Director criativo
Redator
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Supervisor de publicidade
Supervisor de publicidade
Supervisor de publicidade
Supervisores da Agência
Supervisores da Agência
Supervisores da Agência
Supervisores da Agência
Planeador estratégico
Planeador estratégico
Produtor da agência
Produtor da agência
Produtor da agência
Head of Technology
Produtora
Produtor
Realizador
Realizador
Chefe de produção
Som
Música
Mixing Engineer & Sound Design
Game Production Company
Director criativo
Chief Technical Officer
Produtor
Website Production Company
Produtor
Tech Lead

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