Prince - "Princeland (Website)"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, França

18844

Marca: Prince
País: França

Anunciante: Mondelez International

Titulo	Princeland (Website)
Agência	Ogilvy Paris
Campanha	Princeland
Anunciante	Mondelez International
Marca	Prince
Data da primeira Transmissão/Publicação	2013 / 10
Sector Empresarial	Biscoitos, pão, bolachas
História	SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
Tipo de Mídia	Branded Content
Mercado	França
Mais Informações	http://www.luprinceland.com
Chief Creative Officer	Chris Garbutt
Director criativo	Fred Levron
Produtor da agência	Laure Bayle
Produtor da agência	Antoine Bagot
Realizador	Rémi Chapotot
Realizador	Tristan Michel
Produtora	Cube
Redator	Antoine Gauquelin
Redator	remy aboukrat
Redator	David Martin Angelus
Director de arte	Julien Conter
Director de arte	Chris Rowson
Director de arte	Eve Roussou
Director de publicidade	Mike Middleton
Director de publicidade	Karine Chick
Director de publicidade	Julie Levet
Account Manager	Benoit de Fleurian
Account Manager	Natalie Heckel
Account Manager	Myriam Nouicer
Account Manager	Alix Trinh
Planeador estratégico	Alexandra Mimoun
Planeador estratégico	Antoine Bayle