Santa Casa de Misericórdia de São Paulo - "Donate Your Talent"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brasil

7091

Marca: Santa Casa de Misericórdia de São Paulo
País: Brasil

Anunciante: Santa Casa de Misericórdia

Titulo	Donate Your Talent
Agência	J. Walter Thompson Brazil
Campanha	#doeseutalento
Anunciante	Santa Casa de Misericórdia
Marca	Santa Casa de Misericórdia de São Paulo
Data da primeira Transmissão/Publicação	2016
Sector Empresarial	Instituições, organizações não governamentais
História	What if you could have the lungs of the international soccer player Zé Roberto? Or the eyes of the renowned Sebastião Salgado? The campaign called “Talent Donors” created by J. Walter Thompson for the Porto Alegre Holy House of Mercy features some of the greatest national and international stars announcing themselves as organ donors – and such organs that represent their biggest talent. The idea here is to call attention to the subject and invite people to publicly announce themselves as donors, just as the artists do it in the commercials.
Tipo de Mídia	Interatividade
Comprimento	60 seconds
Head of Art	Fabio Simoes
Director criativo	Diego Wortmann
Account Team	Fernanda Knijnik
Photography Director	CARLOS VECCHI
Director criativo	Mariana Borga
Chief Creative Officer	Ricardo John
Graphic Producer	Flavio Colella
Produtor da agência	Marcia Lacaze
Account Team	Daniela Flores
Director de arte	Marcelo Monzillo
Director de arte	Diego Limberti
Illustrator	Diego Limberti
Produtor da agência	Ana Mello
Director de arte	André Cardoso
Redator	Renata Freitas
Redator	Hiroito Takahashi
Realizador	Fred Luz
Realizador	Fernanda Rotta
Realizador	Kitty Bertazzi
Account Team	Lilian Chwartzmann
Graphic Producer	Josiane Toniolo
Media Team	Isabella Barros
Media Team	Gian Silva
Media Team	Lucas Cavalcante
Media Team	Camila Rodrigues