Pelun Chen
Digital Design Director at The Hit House
Los Angeles, Estados Unidos
TituloThe New VW.com
Agência
Campanha Das Auto
Anunciante Volkswagen
Marca Volkswagen
PostedMai 2014
Sector Empresarial Automóveis
Legenda Das Auto.
História The new VW.com, built by Deutsch LA. It’s like a dating site, except it’s for cars. And it’s better.
Most car sites, including the old VW.com, are glorified car brochures. They don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. And they don’t work for for shoppers who are used to e-commerce sites like Amazon and Zappos.
Filosofia The new VW.com takes cues from an unlikely source: online dating sites. It uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used  Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator—that’s more than 80,000 unique profile pages, and more than 10 million possible configured images.
Tipo de Mídia Web site
Comprimento
Mercado Estados Unidos
Mais Informações http://www.vw.com/find-match/
Director executivo criativo
Group Creative Director
Director assistente criativo
Director de arte
Director de arte
Redator Benjamin Becker
Digital Strategist
Digital Design Director

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