Lucas Tristão
Director criativo at Fig
São Paulo, Brasil
TituloThe Barbecue Bible
Agência
Campanha The Bible of Barbecue
Anunciante Tramontina
Marca Tramontina
Data da primeira Transmissão/Publicação 2016
Sector Empresarial Louças, talheres, utensílios de cozinha
História Barbecue is a Brazilian passion, and Tramontina is the leader brand of kitchen supplies in Brazil. It has the most complete line of barbecue accessories. But the brand needed to prove just how seriously they took barbecuing in order to gain the respect and loyalty of their most important clients: barbecue restaurant owners. We developed a limited edition book: "The Bible of BBQ". This book shows Tramontina's vision of how to make a perfect barbecue. Literally. Each page of the book was made to be used in a real barbecue. For instance: a page that you can actually use to sharpen your knife; a page (made entirely of salt) to salt your meat, a page printed on coal and a inflammable page to start the fire. 
Tipo de Mídia Interatividade
Comprimento
Director criativo
Supervisor de arte
Director criativo
Fotografia / Illustration
Director de fotografia
Redator
Produção de som
Redator
Chief Creative Officer
Redator
Director de arte
Ilustração
Redator
Realizador
Motion Design
Motion Design
Produtora
Ilustração

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