| Titulo | Newspaper |
| Agência | David&Goliath |
| Campanha | Next Level |
| Anunciante | Kia Motors |
| Marca | Kia Optima |
| Data da primeira Transmissão/Publicação | 2015 / 10 |
| Sector Empresarial | Automóveis |
| História | Blake Griffin is about to make headlines, again. So is the next generation 2016 Kia Optima. With its refined handling and impressive styling, the Optima will take you where no midsize sedan ever has. |
| Filosofia | We see what happens when average people end up “in the zone” for the first time after experiencing the next-level performance of the 2016 Kia Optima. They’re in unfamiliar territory, literally. Luckily for them, Blake is there to help them along, as he is no stranger to being in the zone. His ability to perform at a higher level is an everyday, or at least every-game, occurrence. The rest of us mere mortals aren’t as lucky. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de design sonoro | MassiveMusic |
| Chief Creative Officer | Colin Jeffery |
| Director criativo | John O'Hea |
| Director criativo | Brandon Davis |
| Director de arte | Marc Wilson |
| Director de arte | Allen Yu |
| Redator | Ree Nguyen |
| Redator | Patrick Que |
| Managing Diretor | Jeffery Moohr |
| Director de contas | Mike O'Malley |
| Supervisor de conta | Jennifer Engelman |
| Executivo de contas | Kylie Lemasters |
| Director de contas | Jeanann Grubbs |
| Executivo de contas | Sarah Kirsch |
| Chief Strategic Officer | Seema Miller |
| Produtor executivo | Curt O'Brien |
| Producer | Brandon Kusher |
| Producer | Andrea Mariash |
| Producer | Mia Campbell |
| Produtora | MJZ |
| Realizador | Craig Gillespie |
| Produtor executivo | Emma Wilcockson |
| Producer | Martha Davis |
| Empresa de produção | Spinach Editorial |
| Managing Diretor | Adam Bright |
| Editor | Isaac Chen |
| Editor | Benjamin McCambridge |
| Editor | Brandon Porter |
| Producer | Jonathan Carpio |
| Efeitos especiais | Eight VFX |
| Produtor executivo | Shira Boardman |
| Producer | Ian Dawson |
| Efeitos especiais | Jean-Marc Demmer |
| Produtor executivo | Scott Cymbala |
| Chefe de produção | Jessica Entner |
| Director criativo | Tim Adams |
| Chairman | David Angelo |
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