| Titulo | Searching for Seville´s special color |
| Brief | Tanqueray wanted to launch "Flor de Sevilla", a gin with a hint of oranges as a tribute to the city of Seville. But how could a British brand become more relevant to a Spanish city? By creating a bottle-shaped homage to the city itself. An algorithm blended thousands of buildings, monuments and tones to find the unique colour of Seville. As well as launching the iconic bottle, the agency got Pantone to certify the colour, making Seville the world's first city with its own Pantone. |
| Agência | PS21 |
| Campanha | Searching for Seville´s special color |
| Anunciante | Diageo |
| Marca | Tanqueray Flor de Sevilla |
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| Posted | Novembro 2018 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Agency (& City) | P..1 (M....d) Somente assinantes |
| Head of Strategy | A....ín Vi....os Somente assinantes |
| Head of Growth | B....iz A..e Somente assinantes |
| Creative Director(s) | V...tor B...co &...; D..a M...oz Somente assinantes |
| Copywriter(s) | R....to Go....lez &...; I...e Fe.....dez Somente assinantes |
| Art Director(s) | D...el A...do &...; N...ia M...no Somente assinantes |
| Project Manager | L..a Ma....nez Somente assinantes |
| Brand Producers / Makers | L...a Ig....da &...; A...l A...s Somente assinantes |
| Production Company (& City) | R...m (M....d) Somente assinantes |
| Production Company Producer(s) | A....ra R...s &...; M...el .e La....ue Somente assinantes |
| Post-production Team | P...r Gu....ro &...; D...el R...ra &...; J...er Ci....da &...; P...o C....oba Somente assinantes |
| PR Company (& City) | .a ..�s C...a (M....d) Somente assinantes |
| PR Team | D...el R...s &...; M...�a M...ta &...; P...ma Fe.....dez Somente assinantes |
| Strategy Planner | S...io G...ía &...; N....ia Gu....ro Somente assinantes |
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