Guinness - "Arthur Guinness Projects"

AMV BBDO

AMV BBDO London, Reino Unido

6104

Marca: Guinness
País: Reino Unido

Anunciante: Diageo

Titulo	Arthur Guinness Projects
Agência	AMV BBDO
Campanha	Arthur Guinness Projects
Anunciante	Diageo
Marca	Guinness
Data da primeira Transmissão/Publicação	2013 / 8
Sector Empresarial	Comunicação institucional
História	The ads use the now familiar black and white Guinness look and were shot in various locations across Dublin including St. James’s Gate Brewery and Sandymount Beach. The spots feature a broad range of Arthur Guinness Projects applicants including a boxer, chef, fashion designer and circus performer, each one showcasing their talent to the best of their ability.
Filosofia	Guinness and AMV BBDO launch a new TV campaign to promote the ‘Arthur Guinness Projects’, a new philanthropic initiative from Guinness which aims to champion and celebrate the next generation of creative talent in Ireland. The Arthur Guinness Projects launched in June of this year, with the aim of finding extraordinary people with innovative and inspiring ideas and to encourage and support Ireland’s new breed of visionaries and entrepreneurs. Potential projects have been submitted via a website and voted on by the Irish public, with the most liked being shortlisted to a panel of industry experts, which includes band The Script and actor Chris O’Dowd. As well as offering mentoring and promotional support to the winning projects, Arthur Guinness Projects is investing €3 million in people and their projects across Ireland over the next three years, with up to 20 projects benefitting annually.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Audio Post Production	750mph
Director de publicidade	Stephen O’Kelly
Realizador	Joanna Bailey
Director criativo	Dave Buchanan
Planeador	Rory Gallery
Account Manager	Jonny White
Produtor da agência	Ally Mee
Agência de Mídia	Carat
Produtora	Russell Curran
Planeador	Rory Gallery
Producer	Russ Russell
Pós produção	The Mill London