eBay - "Mechanic Mindset"

McCann London

McCann London London, Reino Unido

2903

Marca: eBay
País: Reino Unido

Anunciante: eBay

Titulo	Mechanic Mindset
Agência	McCann London
Campanha	Mechanic Mindset
Anunciante	eBay
Marca	eBay
Data da primeira Transmissão/Publicação	2022 / 5
Sector Empresarial	Leilões online
Filosofia	It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown.
Tipo de Mídia	Televisão interativa
Comprimento	30 seconds
Chief Marketing Officer (CMO)	Eve Williams
Director de publicidade	Alex Allcott
Director de publicidade	Ellis Hourshid
Director de publicidade	Shannon Macleod
Chief Creative Officer	Laurence Thomson
Chief Creative Officer	Rob Doubal
Chief Strategy Officer	Theo Izzard-Brown
Director criativo	Rob Webster
Director criativo	Alexei Berwitz
Senior Creative	Richard Morgan
Senior Creative	Christopher Mckee
Global Business Lead	Sailesh Jani
Managing Partner	Anna Crabtree
Diretor dos Negócios	Oscar Flintoft
Director de contas	Charlie Pullan
Diretor de Estratégia	JJ Bender
Diretor de Estratégia	Natalie Lau
Project Director	Nicole Robinson-Spaude
Project Director	Hannah Graff
Project Manager	Jessica Dee
Account Associate	Sasha Semple
Head of Design	Lisa Carrana
Designer	Harley-Jo Avery
Designer	Matt Manlove
Agência de Mídia	MediaCom
Produtora	Craft London
Head of Integrated Production	Sophie Chapman-Andrews
Produtor executivo	Alec Christie
Senior Producer	Rebecca Wilford
Produtor	Chloe Brown
Production Assistant	Sonia Amini
Implementation Director	Sandra Perrier-Faucher
Implementation Manager	Barbara Puddu
Senior Print Producer	Liam White
Integrated Producer	Mandeep Kalsi
Retocador digital	Rupert King
Retocador digital	Bill Greenwood
Artworker	Andy Lupton
Creative Researcher	Carly Lindon-Forrester
Director de fotografia	Pieter Snyman
Realizador	Josh Cohen
Production Manager	Jo Fogarty
Assistant Director	Chris Malin
Director de arte	Elizabeth El-Kadhi
Casting	Garrett Casting
Editor	Matt Dollings
Editor	Sabina Dallu
Head of Post Production	Pedro Pinto
Post-production Producer	Rory Mills
VFX/Post Production	Craft London
VFX Lead	Thomas Castellani
Colorist	Alex Gregory
Colorização	No.8
Color Producer	Claire Cullen
Sound Mix and Design	Brother Film Co
Executive Sound Producer	Hugo Ellingham
Sound Designer	Patrick Lee
Produtor de som	Georgiana Clark